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The Impact of Artificial Intelligence on Casino Operations

Artificial Smart technology (AI) is revolutionizing the casino field by boosting operational productivity and upgrading customer experiences. A 2023 report by the American Gaming Association revealed that AI technologies could increase revenue by up to 15% by optimizing marketing strategies and customizing player engagements. One influential person in this area is Bill Hornbuckle, the CEO…
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The Evolution of Casino Marketing Strategies

Casino marketing has gone through significant changes over the years, adapting to new advancements and consumer habits. In 2023, the Bellagio in Las Vegas launched a detailed marketing program that leveraged data analysis to aim at potential customers more effectively. This approach resulted in a 25% rise in new visitor sign-ups, demonstrating the strength of…
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